Voting closes in


All Different, All Kawaii

The 32nd Sanrio Character Ranking is now underway for 2017.
Each of the 100 characters are showcasing their unique fashion tastes and indivisual styles in hopes of winning your vote!
Be sure to cast a vote for your favorite character!

The characters are all dressed up in their best outfits and are waiting inside the capsules!
Shake your smartphone and a character will pop up at random!
Collect the characters that you get when you shake! Try and get all 100 of them☆!
And if you get your favorite character, be sure to put in a vote for them, ok!

See here for other ways to vote!

※ In Japan Only

  • In-store Voting!
  • Vote at Sanrio corners at mass retailers!
  • Vote with Strawberry News!
  • Vote on Rakuten!
  • Vote on!
  • Vote from Poneycomb Tokyo!

You can vote in the Sanrio Character Ranking collaborations again this year!
There are 29 collaboration nominations to choose from!
Take a look and pick your favorite!
* Japanese text Only

Watch the video!



In-store Voting!

Get live Ranking information in real time! Chip de Vote!
When you purchase 500 yen or more at Sanrio shops you will be awarded a voting chip (max. 20).
Vote for your favorite characters by inserting your chips into the voting box at each Sanrio shop!
The total number of votes for each character is visible, adding to the excitement of voting with friends and family too see whose character will win♪
* In Japan only

  • Close

Vote at Sanrio corners at mass retailers!

When you purchase 540 yen (incl. tax) worth of Sanrio products at Sanrio counters in participating retail stores, you will receive a voting sticker (max. 20 stickers per person). You can stick the stickers on the in-store poster to vote for your favorite character(s). The voting period is from May 10 to June 11.
* In Japan only

Vote with Strawberry News!

Use the voting form included in the June edition of the Strawberry News (on sale May 10). Fill in the character(s) you wish to vote for, as well as the other necessary information. Attach it to a postcard or put it in an envelope and send it in to Strawberry News! You can vote for up to 5 characters on the same voting card.

  • N.B. Your vote will not be valid if you vote for the same character more than once on the same postcard.
  • N.B. Voting via the Strawberry News will close on June 10 (cards postmarked June 10 are deemed valid).

Vote on Rakuten!

Icons of all 100 character nominees are available on the Sanrio zone of Rakuten. Put the icon on your smartphone home screen to use it as a vote button. Simply tap the icon to cast your vote!

Voting period: May 10 (Wed.) ~ June 11 (Sun.)
* In Japanese only

Vote on!

You can vote once for every character face towel you purchase at One vote per towel. Each face towel, with prints of all your favorite characters’ faces, is the perfect size (Approx. 850 x 340 mm) for everyday use or for special events.
Face towels are made using polyester, and are lovely and soft to touch.

  • Product name: Sanrio Character Ranking 2017 face towel
  • Size: 850 x 340 mm
  • Material: polyester
  • Price: 1,998 JPY (incl. tax) * In Japan only

Vote from Poneycomb Tokyo!

Poneycomb Tokyo is selling acrylic key holders and t-shirts featuring the 100 characters as part of the Sanrio Character Ranking promotions. Customers who purchase the key holders and t-shirts at Poneycomb Tokyo will be able to cast one vote for their favorite character for each key holder or t-shirt purchased. Try and find your favorite character and cheer them on!

  • N.B. All Character Ranking products are completely made-to-order, so please understand that it may take some time for the products to be sent to you after ordering. * In Japan only